Niggles remain. The face-cream sector is becoming sensitive to the concept of a beauty ideal based on complexion. This was most evident in June, when “Fair & Lovely” renamed itself “Glow and Lovely”. To its credit, Vicco’s turmeric cream never claimed lightening effects, always emphasising “protection” and “glow”. But, like many fairness-cream advertisements, they continue to use light-skinned actors as the beauty ideal. Salivary pH showed increase in all the three groups after brushing. This transient increase in salivary pH level immediately after brushing might be due to increased salivary secretion due to stimulation of parotid gland secretion by substances present in the toothpastes such as Pilu ( Salvadora persica), Neem (A zadirachta indica) which are present in Dant Kanti and Himalaya Complete Care toothpaste [11]. Organoleptic properties of liquorice ( Glycyrrhiza glabra) and cinnamon ( Cinnamomum verum) which are present in Vicco Vajradanti stimulate the salivary flow and this in turn helps to raise the pH of the saliva [12], [13]. Salivary stimulation due to act of brushing increases salivary flow rate; also release of calcium and phosphorous ions from toothpastes itself as well as antibacterial activity against acid producing bacteria in saliva might have helped to raise the pH of the saliva [14]. Increase in mean pH was more (in the range of 0.50–0.75) in present study as compared to previous study (in the range of 0.24–0.47) [14]. Answer: Yes, this paste can be used by people with braces. It helps maintain good oral hygiene and keeps the gums healthy. The Indian market was dominated by cosmetics. Vishnu Industrial Chemical Company’s (Vicco Group of Companies) founder, Keshav Vishnu Pendharkar thought, ‘Why not introduce a product made of natural ingredients which not just gives a healthy glow to the skin but nourishes it too?’ Hence, in 1965, Vicco Turmeric ayurvedic skin cream was launched.

In 1952, Keshav was thinking about the future and observed that folks were using toothpaste instead of tooth powder to clean their teeth. Keshav requested his son, Gajanan Pendharkar, a pharmacist, to create toothpaste out of the medicinal herbs. So Vicco never used any chemicals in their toothpaste as some kinds of toothpaste had fluoride, which might have posed health issues if swallowed by the user. Mechanical oral hygiene procedures employing proper use of toothbrushes along with dentifrices seem to be the most effective form among all oral hygiene measures. Dentifrices serve as an ideal vehicle for any active therapeutic ingredient [1]. Among dentifrices, various types of toothpastes serve as the most common and accessible preventive oral health care tool available. It has been proven that modern toothpastes can help prevent dental caries and limit the regrowth of dental plaque & gingivitis [2]. Initially, customers weren’t too keen on using it daily. “When they would see a yellow cream, they would be like, ‘Baap re! We will turn yellow too!’ That’s when we would give them a demo.”Later to shoot the ad films, they reached out to SS Oberoi, founder of Oberoi Films. The brief was simple: “Mujhe ek ad film banaana hai.” Ujwala Raheja, proprietor, Oberoi Films, recalls that Gajanan Pendharkar had approached her father saying these very words. Since this was a pilot study, it was decided to include 15 participants in each group [8]. Forty-five participants from all the dental students who fulfilled inclusion and exclusion criteria were selected by simple random method and were randomly divided into three groups of 15 each. Three different toothpastes were assigned to three groups by simple random method. Its jingle made it the most renowned and well-liked brand in every home. Everyone loved their products, whether it was their lotion or toothpaste. Vicco modified its branding and marketing strategy in light of newly emerging trends. However, the fact that it was a herbal product remained unchanged. Vicco continues to operate given the ongoing competition because of its USP.

While fluoride in dental products may help to protect our teeth, there are many who would rather avoid it as t oo much fluoride can have a negative impact on our health.Therefore, you might prefer to limit your exposure, especially if you use other fluoride-containing products already. The present study compared the effects of three different herbal toothpastes on salivary pH and salivary glucose. The overall experience with the use of toothpaste reported was good with no adverse reactions. Reduction in salivary glucose levels and an increase in salivary pH levels were seen after use of allotted toothpastes. The present study incorporated only herbal toothpaste because of effectiveness and increased public interest in the usage of Alternative Health Care, including use of natural or herbal health care products [10]. Feel free to use it,” Pendharkar had told me cheerily then. “I won’t mind even if you quote entire portions from it.”Provides protection from 7 dental problems: cavities, gingivitis, plaque, toothache, bad breath and yellow teeth