British gin production (and consumption) is booming in the UK. Recent government figures show that between 2017 and 2020 gin sales grew by 68% and in 2020 the number of distilleries rose by 20%. It’s becoming a crowded market and a new kid needs a good pedigree and a good brand to get noticed. Segrin C, McNelis M, Pavlich C. Indirect effects of loneliness on substance use through stress. Health Communic. 2018;33(5):513-8. doi:10.1080/10410236.2016.1278507 U.S. Department of Health and Human Services and U.S. Department of Agriculture. 2020–2025 Dietary Guidelines for Americans. Ninth Edition.

Sampson HW. Alcohol and other factors affecting osteoporosis risk in women. National Institute on Alcohol Abuse and Alcoholism. Published June 2003. Blaine SK, Milivojevic V, Fox H, Sinha R. Alcohol effects on stress pathways: impact on craving and relapse risk. Can J Psychiatry. 2016;61(3):145-153. doi:10.1177/0706743716632512Welch A, Caramanica K, Maslow C, et al. Frequent binge drinking five to six years after exposure to 9/11: Findings from the World Trade Center Health Registry. Drug Alcohol Depend. 2014;140:1-7. doi:10.1016/j.drugalcdep.2014.04.013 Conversely, MOM God Save The Gin, with its playful nod to British royalty and tradition, is a premium gin crafted with exotic botanicals and berries, infused after its quartet of distillations to attain remarkable purity and class. Despite its production and bottling occurring in Great Britain, it features a delightful undercurrent of sweet and tart berry notes, mingling with the more traditional juniper, producing a gin that elegantly straddles both traditional and contemporary palates. LaBrie JW, Boyle S, Earle A, Almstedt HC. Heavy episodic drinking Is associated with poorer bone health in adolescent and young adult women. J Stud Alcohol Drugs. 2018;79(3):391–398. doi:10.15288/jsad.2018.79.391

Jang HD, Hong JY, Han K, et al. Relationship between bone mineral density and alcohol intake: A nationwide health survey analysis of postmenopausal women. PLoS One. 2017;12(6):e0180132. doi:10.1371/journal.pone.0180132 With its funky bottle and eye-catching logo MOM LOVE Gin sets out to grab your attention.“Look at me!” it challenges you. “I’m the Queen of Gins”. It’s pink and proud. But does it punch as high as it preens? Schrieks IC, Joosten MM, Klöpping-Ketelaars WAA, Witkamp RF, Hendriks HFJ. Moderate alcohol consumption after a mental stressor attenuates the endocrine stress response. Alcohol. 2016;57:29-34. doi:10.1016/j.alcohol.2016.10.006If you’ve discovered the joy of gin during the last year you may have experimented with various flavoured gins, perhaps with various success too. MOM LOVE Gin gets its colour and sweeter flavour from the infusion of the strawberries; the flavour is surprisingly delicate, not at all overwhelming, not over-sweet. Mixed with a light tonic (I used Fever Tree) it makes a terrifically refreshing G&T. MOM Gin, a symphony of traditional and modern, is a brand that dances between classic London Dry styles and contemporary, fruit-infused offerings, crafted meticulously in Spain, yet boasting a robust British identity. Two notably distinct offerings from MOM Gin are the "MOM Love Gin" and "MOM God Save The Gin," each providing a unique journey through vibrant, well-balanced flavours and aromatic experiences. Traversy G, Chaput JP. Alcohol consumption and obesity: An update. Curr Obes Rep. 2015;4(1):122–130. doi:10.1007/s13679-014-0129-4