WELLA Koleston Perfect MePlus Pure Naturals Permanent Hair Colour Cream, No. 5/0 Light Brown, 0.66 kg

Product Information

In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of Wella's haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. [6] FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS - Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an allergy alert test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand. Gel & Wax For the dedicated hairstylists and barbers who demand excellence, Hairco and Beauty presents a curated selection of top-tier gel and wax products. Our offerings are meticulously crafted to meet the rigorous standards of both salons and barbershops, ensuring that you have access to the best gel and wax for your trade. Explore reputable brands like Schwarzkopf, OSMO, Insight Professional, Indola, and Schwarzkopf OSIS+—trusted names in the industry known for their unwavering commitment to quality. Our collection features versatile options, from clay waxes and matte clay waxes for robust holds and textured styles to gel sprays, styling gels, and volumizing gels for diverse hairstyling needs. Whether you’re sculpting, adding the finishing touches, or creating volume, our gel and wax products are expertly formulated to deliver exceptional results.

Clippers & Trimmers We’re your trusted source for top-quality clipper and trimmers. Catering to professional hairdressers and barbers, our collection features reliable brands like Wahl and Andis, offering a comprehensive range of clippers, barber blades, replacement foil and cutters, and high-performance shavers. Elevate your craft and keep your clients looking their best with salon supplies from Hairco and Beauty! After World War II, the German Democratic Republic dismantled the Wella plant in Apolda as part of the reparations plan enacted by the Soviet Union. The plant in Rothenkirchen was expropriated and renamed VEB Londa, becoming communal state property under the Volkseigener Betrieb. The Ströher family and some members of staff decided to start the business again from scratch on a smaller scale in Hünfeld, Osthessen under the name Ondal GmbH. Production began again in 1946 with the new business being registered as Wella AG in 1950 with the central management of the company located in Darmstadt, Hessen in West Germany. Throughout the 50s and 60s the company followed an aggressive campaign in international markets within developing countries such as Chile, Brazil, the Asian and Pacific territories as well as various parts of Africa. After the reunification of Germany, in February 1990 the Rothenkirchen plant was reintegrated into Wella, forming a joint venture with Londa to produce and market hairdressing products throughout Europe. [5] While a demi-permanent or semi-permanent hair color can be applied to any level of grey, it’s often used to camouflage early greys, giving 30-70% coverage. The benefits of going semi- or demi-permanent are threefold: it provides a rich, true-to-tone finish, it fades beautifully, and it doesn’t leave a harsh demarcation line when roots grow out. 2. Permanent Colour So, if you're wondering 'what color should I dye my hair?' or 'how do I know what color suits me?' you can find out with our color chart guide. Consider this your chance to demystify the salon experience, and your opportunity to 'try on' a hair color before you fully commit. Colorists, read on to brush up on the skills you’ve already expertly honed. What type of coverage do they want? Find out if they’re hoping for a soft blend or more opaque coverage. This is key before mixing up a formula, as it’s essential you choose the right colour product.

In 2015, Coty announced that they would be buying 43 beauty brands from P&G for 12.5 Billion [12] and finished the merger in October 2016. [13] Bart Becht, former Coty Chairman and Chief Executive, [14] stated that the company would take over all of P&G's Wella management teams. JAB chair Bart Becht quits in split with partners". Financial Times. 14 January 2019. Archived from the original on 2022-12-11 . Retrieved 2020-10-23. In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. In 1981, actress and model Brooke Shields appeared in an advertising campaign for Wella Balsam. Wella also launched For Men, their first ever product line exclusively for men. Koleston Perfect is always mixed with Welloxon Perfect to achieve outstanding colour results. After Treatment: using PH optimizes care products will enable better colour retention. The perfect partners for Koleston Perfect is INVIGO brilliant shampoo and INVIGO Post colour treatment. Warnings

Strip Lashes At Hairco and Beauty, we’re delighted to offer a stunning collection of strip lashes that cater to professionals. Whether you’re a makeup artist or just love enhancing your lashes, our selection has you covered. Explore our extensive range, which includes an array of strip lashes, eyelash extensions, and everything you need for the perfect look, we’ve got the falsies, don’t forget the eyelash glue! Our inventory features respected brands such as Naturalash, Salon Systems, Hive, Teeya’s, and Inhouse Lashes. We understand that achieving the perfect lash look is an art, and that’s why we provide the tools and brands you can trust. Get ready to elevate your lash game, and trust us to deliver quality that ensures you always leave a lasting impression. Heat Protect When was the last time a client passed through your chair and you didn’t use heat? We’ll wait… Heat protection is an essential step in every service; Hairco and Beauty offers a wide range of hair heat defence for every client. Choose from huge brands including, Revlon, OSMO, L’Oreaal, Goldwell, Schwarzkopf, Indola, Insight Professional. Whether you spray, oil, or spritz, there’s no heat damage on our watch!

The good news is, there are ways to counteract this unwanted process, so you can achieve a reliable colour result every time. No surprises – just a flawless finish from root to tip. The secret is in the Ultra Precision Colour Technology found in every shade of Koleston Perfect. Here’s how it works: As well as choosing a hair lightener, finding the perfect product to cover regrowth is key. This is determined by the percentage of grey and your client’s desired look. Subtle blonde transitions with a natural-looking finish. Remember: if your client wants a platinum high lift hair colour shade, their hair would need to be no darker than a medium blonde to begin with.