From the 1970s until its dissolution in 2023, Lilt was promoted with the advertising slogan "totally tropical taste." One 1988 TV advert depicted the ‘Lilt man’ delivering cans and bottles of the drink to beach-goers from a Lilt float. Lilt was a brand of soft drink manufactured by The Coca-Cola Company and sold only in the United Kingdom, Ireland and Gibraltar. Despite claims made by various news outlets, Lilt has never been sold in the Seychelles. [1] [2] History [ edit ]

One advertisement in the late 1980s featured the "Lilt Man", a parody of a milkman, delivering Lilt in a "Lilt float", with a song bearing the lyrics "Here comes the Lilt Man." In the late 1990s, it was heavily promoted with advertisements featuring two Jamaican women, Blanche Williams and Hazel Palmer, with one advert parodying a Levi's advert. They became known in the media as the "Lilt Ladies". [4] Tweaked version of the Fanta logo temporarily used during the transition into the Fanta brand Between 2008 and 2014, The Coca-Cola Company reduced the number of calories in the drink by 56% as part of its efforts to make healthier products in response to the British Government's Public Health Responsibility Deal. [3] The amount of sugar was also reduced alongside the addition of artificial sweeteners ( aspartame, acesulfame K and saccharin). In February 2023, it was announced that the Lilt brand would be discontinued, with the drink being fully absorbed into the Fanta brand as 'Fanta Pineapple & Grapefruit' in all markets. [5] [6] The rebranded drink became available from 14 February. [7] Products [ edit ] Name Sugar-free version of the original Lilt. Previously known as "Diet Lilt" (1987–2000s), "Lilt Light" (2000s–2005) and "Lilt Z" (2005–2006).Lilt’s switchover to the Fanta brand will be supported with social media and out-of-home advertising and PR and influencer activity. This famous catchphrase was created by Ken Howlett, who entered a magazine competition and won second prize receiving a ghetto blaster. First prize was a trip to the Caribbean. [ citation needed] Mango flavoured variety. Was exclusively sold in cans at most newsagents and independent convenience stores. Discontinued in 2015. Adding the fun-fuelled fruity beverage to its mouth-watering line-up, Fanta continues to expand its brand portfolio with the most flavourful fruity drinks on the market, providing a mix of refreshing flavours to play with your senses. Coca-Cola has axed its tropical soft drinks brand Lilt after almost 50 years, and relaunched it as Fanta Pineapple & Grapefruit.

Brand owner Coco Cola has confirmed that the name is set to disappear after after 50 years as it is rebranded to Fanta Pineapple and Grapefruit, although the soft drinks giant has confirmed that the recipe will stay the same. In 1998, the brand hired two unknown British Jamaican women – Blanche Williams and Hazel Palmer –to star in its TV ads. They became known as the ‘Lilt ladies’. Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.” Read more:

New Fanta Pineapple & Grapefruit 330ml cans, 500ml bottles and two-litre bottles featuring “the same totally tropical taste” as Lilt will roll into retailers tomorrow (14 February). For the University of Hawaii department, see Laboratory for Interactive Learning Technologies. For the song form, see Lilting. Lilt Ry5ter said: "No. It's Lilt, and will always be Lilt. It isn't yet another random flavour of @fanta. Stop this senseless gentrification of brands! #SaveLilt" and @CCee61 saying: "One of my favourite drinks just won’t be as appealing any more when Gin&Lilt becomes Gin&Fanta Pineapple &Grapefruit."