Food and Nutrition | Caffeine and Carbonated Soft Drinks". Health Canada. 27 July 2010. Archived from the original on 28 January 2012.

AG Barr to replace colourings in Irn-Bru". just-drinks. 28 January 2010. Archived from the original on 27 January 2013. a b "The end of the 'glass cheque': Irn-Bru stops bottle return scheme | Scotland". STV News. 30 December 2015. Archived from the original on 3 January 2016 . Retrieved 9 January 2016. saw the introduction of Low Calorie Irn-Bru: this was re-launched in 1991 as Diet Irn-Bru and again in 2011 as Irn-Bru Sugar Free. The Irn-Bru 32 energy drink variant was launched in 2006. Irn Bru bottles reach point of no return". BBC News. 19 August 2015. Archived from the original on 24 November 2018 . Retrieved 18 September 2015. It had trademarked 'Irn Bru', while others sold Iron BrewIRN-BRU XTRA Tropical is said to "take drinkers to sunnier climates, with pineapple, passion fruit and mango flavours merging with the BRU everyone knows and loves". The flavour has been described as "an instant journey to white sandy beaches lined by palm trees from the convenience of a can". Yum!

Karasz, Palko (5 January 2018). "Irn Bru, a Scottish Favorite, Loses Some Sugar". The New York Times. ISSN 0261-3077. Archived from the original on 16 January 2018 . Retrieved 15 January 2018. Statistics: 1998 Complaints Resolved (Public and industry)" (PDF). Advertising Standards Authority. Archived from the original (PDF) on 6 December 2008. Irn-Bru is known for its bright orange colour and unique flavour. [5] As of 1999, it contained 0.002% of ammonium ferric citrate, sugar, 32 flavouring agents including caffeine and quinine (but not in Australia), and two controversial colourings ( Sunset Yellow FCF E110 and Ponceau 4R E124). On 27 January 2010, soft-drink manufacturer A.G. Barr agreed to a Food Standards Agency voluntary ban on these two colourings although no date was set for their replacement. [6] After lobbying by First Minister of Scotland Alex Salmond, a proposed restriction of Sunset Yellow to 10mg/litre was eased to 20mg/litre in 2011 – the same amount present in Irn-Bru. [7] As of August 2021, Irn-Bru still contains these colourings. [8] Nilsen, Magne J. (2 June 2010). "MIF utsatt for sponsorbløff". Drammens Tidende (in Norwegian Bokmål). Archived from the original on 3 June 2010 . Retrieved 2 June 2010. Whether it’s the sound of fizz escaping as you open the lid, or the wholly anticipated ‘Ahhh’ moment after you take your first sip - there’s something special about fizzy pop that sparks memories of pure joy. That’s why at Iceland, we’re so dedicated to providing our signature value across all your favourite flavours, including cola, lemonade, orange and fruit-infused.Wood, Zoe (5 January 2018). "Coca-Cola to sell smaller bottles at higher prices in response to sugar tax". The Guardian. ISSN 0261-3077. Archived from the original on 29 January 2018 . Retrieved 8 January 2018. Ofcom response to complaints about Leith Agency advert for Irn-Bru" (PDF). Ofcom. July 2004. Archived from the original (PDF) on 14 October 2008. An Irn-Bru ice cream van will be travelling to Edinburgh today to give away free cans to the public, including those attending Harry Styles' Murrayfield show.