and it can be perceived as positive in its sincerity, the demystifying qualities of its irony, and the communal foundations of its humour (p. Past generations entered a relatively more favorable labor market, one won by decades of class struggle and organization.

then Henry’s visual dominance is vital in transforming popular narratives – of who gets to be seen and why. She used the meme to respond to his assertion that she should be working — even though she doesn’t even have a driver’s license yet, which she says makes it harder for her to find a job. Far from sitting atop riches, many of them never saw their household wealth recover after the Great Recession. These representational struggles, she suggests, ‘are often played out within highly condensed figurative forms’ ( Tyler, 2008: 18). A big cause of younger generations’ resentment toward boomers is the perception that boomers are hoarding wealth.This is particularly salient because, though this drag queen dismantles gendered expectations of masculinities and femininities, the treatment of celebrity huns is reinforced, encouraged and supported through BAFTA’s approval and cultural elevation of this classed caricature. Faye Woods argues that the reality TV series The Only Way is Essex (ITV, 2010–), which catapulted hun Gemma Collins to fame, embodies camp. they don't ever want to grow up [and] they think that the utopian ideals that they have in their youth are somehow going to translate into adulthood". However, while Karens and basic bitches are negatively framed and characterised, the term hun is an endearing and affectionate term when used by fans.

become shorthand for a disingenuous public display of concern’ ( Alderton, 2016), often used as a marker of derision and ironic detachment by people who demonstrate a self-reflexive understanding of its working class and (presumed) socially inferior roots. These fans are creating pages dedicated to huns on the social media site Instagram, with ‘loveofhuns’, ‘HUNSNET’, ‘thehunlife’ and ‘uokhunofficial’ being prime examples. Yet, in line with the ambivalence of these posts, it also voices a critique of feminine cultures of performative ‘wellness’ associated with middle-class yummy mummies and influencers.

New Zealand MP Chlöe Swarbrick (born 1994) reacted to a heckle from fellow MP Todd Muller (born 1968) with the phrase "OK boomer". Audiences can forge new identities and create interpretive communities in online spaces where shifts in gender roles are appreciated. Photograph: Publicity image View image in fullscreen ‘If “we” have to divide ourselves, it makes sense to look for these class divisions rather than inventing common cultural characteristics across generations. Finally, the third post considered portrays EastEnders star Natalie Cassidy, with the caption and comments forming an integral part of its meaning.