Just months later, however, eagle-eyed fans of 100 Thieves noticed that the sprawling esports and entertainment organization had filed a trademark under the name ‘JUVEE. Zip fly, tight, 5-pocket straight leg denim with metal logo rivet at back pocket and OBEY modern logo leather patch on the back waistband. We had a mere two weeks to navigate artwork approvals, produce the can, gather ingredients, coordinate co-manufacturing, all while preparing for a country launch in Canada, unveiling a new flavor, and announcing a partnership - phew!

I’m thrilled for Juvee to find a new home at Sprecher and ready to bring the same energy to the company’s marketing team.Short for rejuvenation, the brand was launched in 2022 by 100 Thieves CEO Matthew “Nadeshot” Haag and co-founder Sam Keene, after being expertly formulated to boost energy, elevate mood, increase focus and improve overall well-being. Thieves has entered the energy drink scene with its very own beverage line, Juvee — a brand that’s meant to leave fans feeling refreshed and ‘rejuvenated. Imani Thomas at Prime Video, thank you for believing in a small beverage brand's ability to rise to the occasion. Sprecher also recently won eight awards including a double gold, gold and six silver medals from the 2023 Tasting Alliance Beer Competition. Ultimately, the branding certainly succeeds at giving the product the approachable and inclusive vibe it was looking for.

It's been truly amazing to witness the reaction of Gen V fans and our Juvee community to this incredible can! Juvee is a sugar-free energy drink brand that was conceptualized by Haag and has been “incubated” by 100 Thieves since early 2021, according to a press release. As part of the acquisition, Juvee’s production, bottling, and warehousing will be moved to Sprecher’s headquarters in Greater Milwaukee. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Prepared Foods or its parent company, BNP Media.The journey we're on is not just about launching products; it's about nurturing connections, building relationships, and fostering a sense of belonging. They also highlight the bonkers NFL TV ratings, while wading into Tony Romo and Jim Nantz' struggles on their broadcasts. I started writing with the intention of celebrating Juvee's Canada launch yesterday, when this post took a sudden turn. Blue raspberry is the best tasting energy drink ive ever had and it gives me great energy with absolutely no jitters that other brands cause. We’ve created a new energy drink that was built completely on our terms and catered to our community’s lifestyle and interests, which are all centered around the joy of ‘play,'” Haag said in a statement.

In 2022, Tasting Table, a trendy cultural blog also rated Sprecher Root Beer number one; Uproxxx, a national culture digital magazine, named Sprecher’s Cherry Cola number one; and Sporked, the internet’s source for the best food rankings, ranked Sprecher’s Ginger Ale number two. TORONTO--( BUSINESS WIRE)--Today, Juvee, the rejuvenating energy drink from 100 Thieves founder and CEO, Matthew “Nadeshot” Haag, will make its international debut with the company’s official expansion into Canada. Each 12oz can contain 5 calories, zero sugar, and 128 mg of caffeine, as well as B Vitamins, Taurine, L-Theanine, Panax Ginseng or Maca Root, and Vitamin C.

My wife, who thinks eSports and my love for 100T is a little corny took a sip and said, "Wait yeah that actually tastes really good. This starts with the brand’s tagline of “rejuvenating energy,” which is much less aggressive sounding than the copy you’ll find on most of today’s energy drinks. It was about making good on our promise to the Juvee community and bringing our product to them in a meaningful way. According to a statement from 100 Thieves CEO Matt ‘Nadeshot’ Haag and business partner Sam Keene, Juvee isn’t supposed to be your average energy drink.

These drinks are a staple in our house…my husband and I each drink an energy drink a day and I’m so glad we upgraded to Juvee. There are three flavors in the initial Juvee lineup, including Kiwi Strawberry, Watermelon Lime and Tropical Crush. In February 2021, 100 Thieves signed a partnership with Rockstar Energy, leading fans to believe they might see a collaborative drink between the two.Launching Juvee is a lifelong dream of mine that I know will enhance the experience of not only our world-class gaming creators and competitors, but anyone who’s passionate about having more energy to do the things they love. Track Digital Sound 3 Channel Stereo 4-Track Stereo 6-Track Stereo 70 mm 6-Track AGA Sound System Auro 11. We’ve been blown away by the outpouring of requests from our Canadian fans to have Juvee available for purchase in their country," said Sam Keene, co-founder and VP, general manager of Juvee.