DIRECTIONS Cerise Semi-Permanent Hair Colour - 88ml Tub

Product Information

Allow the Directions hair dye to process for 15-30 minutes then rinse your hair thoroughly to reveal your new pink hairstyle. Directions semi permanent Cerise hair colour can be mixed with each other for the most beautiful colours.

Before you use your La Riche pink hair dye make sure to read the instructions and perform a patch test to check for allergies. Available in a wide range of colours, it's quick and easy to apply straight from the tub making Directions an excellent choice. Here you can see instructions for use, clean-up tips, how to prolong the dye results and step by step guides on using different brands.

To check the results of La Riche Cerise Pink on your hair colour, perform a strand test before you begin. As with any bright colour though, I would recommend covering any white areas in the bathroom - it can get a tad, well, pink!

With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour. La Riche Directions Cerise Pink Hair Dye is a vibrant shade of pink with a hint of purple undertone. Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result.This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.

They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. Aqua, Celearyl Alcohol, Distearoylethyl Hydroxyethylmonium, Methosulfate( and) Cetearyl Alcohol, Ceteareth-20, Butylene Glycol, Glyceryl StearateCitric Acid, Methylparaben. Next apply the dye: Your hair needs to be clean and grease free before you start, so wash it with a PH balanced shampoo, but don't condition it as conditioner can stop the dye taking properly.To keep the La Riche Directions color vibrant for longer, it is best to wash the hair with the La Riche Directions Color Protecting Shampoo and the La Riche Directions Color Protecting Conditioner . Now lighten your hair: Although it's possible to get some really nice effects by applying directions hair dye to untreated hair, to get really vibrant colours you'll need to bleach your hair first. If you don't get a reaction then all is well, but if you get any itching, burning, swelling or any other discomfort then wash it off and don't use it.