Thus, Kelly Toys Holdings expanded its position in the market for toys and obtained opportunities to get further licenses for the brand. Squishmallows first gained success during the COVID-19 pandemic in 2020 through social media outlets, like TikTok, where Squishmallow collectors would post about their plush toy collections.

Squishmallows originally came in four sizes, but are now sold in 12 different sizes ranging from a clip-on 3. With so many animals, characters, colours, and sizes to choose from, you're sure to find the perfect cuddle buddy here.The 2020 Best Toy of the Year recognized by Learning Express Toys, a specialty retailer company, was Squishmallows. Super soft and marshmallow-like (hence the name), the brand has branched out into mini Squishmallow toys, playsets and larger, extremely huggable friends that are sure to become cosy bedtime companions. Event-exclusive Squishmallows are generally considered rare and the odds of winning can be as low as approximately 1 in 10,000 such as the prize for Squishmallows Trading Card Sweepstakes: JSK Business Cat. Kelly Toys Holdings was Jazwares’ second acquisition following their acquisition of Wicked Cool Toys. Some limited edition or high-demand Squishmallows are sold by resellers and collectors for hundreds or thousands of dollars.

Original Squishmallows plush are made with soft, high-quality materials and come in a variety of characters, colours and styles. The TOTY Award winner was determined by an expert panel based on TOTY votes, holiday sales, and media buzz out of all the finalists. Squishmallows have also extended their line to include HugMees, Squish-Doos, Heroes, Flip-A-Mallows, Squishville, Mystery Squad, Micromallows, and Stackables. Take your pick from brightly-hued forest animals to pastel-coloured fantasy characters in all shapes and sizes. Squishmallow is a brand of anthropomorphic stuffed toy that was launched in 2017 by Kelly Toys Holdings LLC.From Mickey and Minnie to Tigger and Piglet to Sulley and Mike Wazowski and beyond, each Squishmallow captures the whimsy and magic of Disney in every stitch.

Jack the Black Cat, known for its closed white eyes and white whiskers, is one of the rarest Squishmallows sold to date. Event-exclusive Squishmallows are Squishmallows that are only awarded as prizes in the events such as Select Series: Lamont Sweepstakes [19] or Trading Card Sweepstakes. But rest assured – much of the Squishmallows collection is available at Selfridges and ready to come home with you.The company has also linked with Monopoly and created a monopoly board involving purchasing Squishmallows instead of properties. Years ago, Squishmallows founder Jonathan Kelly had a eureka moment during a trip to Japan and decided to create a kawaii collection of toys.