Mika (German: Milka) is a German chocolate brand that is now owned by Kraft Foods and was founded in 1921 by the Swiss chocolate merchant Philippe Suchard. The company sells a wide range of chocolates, with the majority of them being milk chocolate. Milka is a German chocolate brand that was recently acquired by Kraft Foods Inc. The Milka chocolate brand is now one of the most famous in the world, with an instantly recognizable logo and color palette. The chocolate created by the brand has moved across various locations, starting in Switzerland before moving to Lorrach, in Germany, for the last 100 years. The purple cow and the color itself have always had a strong bond with Milka, making it a distinctive, unique brand that stands out from other chocolate brands on the chocolate shelves in the store. Brilliant Marketing of Milka

MC. The Manufacturing Confectioner. Vol.Band 78 (Ausgaben 7-12ed.). Manufacturing Confectioner. 1998. Milka’s chocolate campaign encouraged consumers to tenderize their behavior. It was launched in France in 2013, and the response was fantastic. In Argentina, a vending machine was set up near a life-size Milka cow and a remote-controlled cow. Ads for Milka have been boycotted in the past due to objectification of women. We walked the aisles of our local supermarket in 2016 as a result of Milka’s partnership with Oreo. Milka, along with Daim and Philadelphia, have collaborated on the development of chocolate bars. The Milka brand first brought its brand to the world stage in 1995 when it sponsored the FIS Alpine Cup in Lienz with an inflated purple Milka cow. It wouldn’t be an exaggeration if we say that strong marketing plays an important role in the brand’s long-time success. Because of extensive marketing campaigns, the brand has been known and has gained popularity since its beginning, and it’s not just about popularity; they’ve earned loyalty and trust from their customers. Throughout the years, many people have wondered, why a cow was chosen as a symbol for Milka. The answer is simple. The Milka cow embodies the home of the brand and its characteristics perfectly: the Alpine world and Alpine milk.In the 1960s, Milka altered its wordmark slightly to make it more similar to the design we know today. The lilac coloring through the 60s and 70s varied a small amount, but the overall color palette stayed identical through the years. In the 1970s and 80s, Milka introduced the iconic purple cow. Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day.

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Since 1990, Mondelz International (formerly known as Kraft Foods) has been manufacturing the German brand of chocolate confection known as Milka in the United States. Milka was originally produced in Switzerland in 1901 and is now manufactured in the United States by Mondelz International. Milka has put focus on “tenderness” being their main advertising theme since the 1960s. [9] In 1972, the Milka cow named Lila [9] ("Lila" being German for lilac, purple, violet.) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. [9]In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat), [9] a pun on "U-Boot" (German for submarine). Milka chocolate has been popular among European consumers since the 1900s. The chocolate brand has grown in popularity in recent years as a result of its purple color and spotted cow. Milka, founded in an abandoned mill, grew to become a billion-dollar brand under Mondelz International, but it has always remained true to its roots. At the time of its founding in Lrrach, Germany, the Milka chocolate factory was the largest in the country. In this factory where it all began, 500 people are still employed. The chocolates in Milka range are made with 100% Alpine ingredients such as cocoa beans, sugar, and milk. Milka, unlike Cadbury or Hershey, uses powdered milk rather than fresh milk.

Milka Werbung It's cool man". YouTube. 2011-05-08. Archived from the original on 2021-12-12 . Retrieved 2015-04-13.By the way, the name of the brand was made up of the first letters of two Germany words: “milch” (“milk”) and “kakao“ (“cacao,” “cocoa”). 2018 – Today