As a lawyer and animal rights advocate, I cannot express enough how helpful and structured this book is, and how in awe I am of Ed’s incredible ability to speak about these major systemic issues that pervade our entire ways of life. This Is Vegan Propaganda is the empowering and groundbreaking book on veganism that everyone, vegan and sceptic alike, needs to read. That said, the information was very thorough and Ed covered quite a bit of ground. The part about pandemics was very engaging, as it is one part of the industry I have not read much about. The media and lobbying chapter was particularly interesting as well.

Although I consider myself fairly familiar with the topic, I learned a lot. Some knowledge was new to me, such as the role of animal agriculture in the outbreaks of new diseases, but my existing knowledge was also complemented by innumerable facts. Actually, numerable — I was surprised to see the e-book finish sooner than I expected, at 66%, due to the sheer amount of citations.This is a really thorough well written book I'd strongly recommend it to anyone, I plan to buy a paper copy or two for my own family.

Pardon my potential reverse ageism, but there's a youthful idealism here (Winters is still only in his late 20's) that made this jaded Gen X reader miss the moral ambiguity and "gray areas" maturity of Foer's approach, even as I found myself in horrified and passionate agreement with most of Winters' conclusions. His heart's in the right place, but the polemical and proselytizing tone will probably turn most skeptical readers off and only undermine his stated goals.

Until very recently, the idea that meat provides protein, which equates to strength, was still a part of mainstream thinking.’ Photograph: Kellie French/The Guardian In this, Ed sees the big picture. And that’s why his writing and advocacy is so powerful. He understands that changing our perceptions, the way we see and think about animals, will fundamentally alter our behaviour and eating habits. Breaking down barriers is the key. Becoming educated about the reality of our food choices and the consequences of them is essential in understanding the truth of animal exploitation. Simply put, we live in a world where we don’t have to inflict cruelty on another sentient being every time we go to the supermarket. We have a choice. And we need to make the better one. Whether you are a vegan needing more thoughtful and irrefutable dinner-table counter arguments, a curious relative or friend of a vegan, or simply someone curious about learning about and helping to change systemic issues, this book is for you! If you are a human, this book is for you!